Every successful business owner has certain standards he follows.

 

In order to be successful as an entrepreneur, you have to be both dedicated and motivated – always having your eyes on your goal.

 

Having a successful business is not as easy as some might think. Many business owners, in the beginning, assume that starting a business is as easy as making a product, creating a website, and pushing out an ad. However, making money in a new business takes a lot more than that.  

 

You can avoid this realization by planning ahead and taking into account all of the skills you will need to run a successful business. 

 

Here are four standards you should follow in order to be a success:

 

  1. Learn to leverage your time correctly.

 

No matter who you are we all have 24 hours in a day. How we choose to spend those 24 hours will determine how successful we will be. 

 

Many people either have a lot of time and little money or a lot of money and little time.

 

Very successful men like Jeff Bezos and Elon Musk all have the same amount of time in their day as we all do. 

 

The difference is they have learned the best way to leverage their time. 

 

The best way to learn to do this is by:

 

  • Getting and staying organized. 
  • Be consistent.
  • Keep a detailed calendar.
  • Analyze your competitors.  
  • Learn how to make quick decisions. 
  • Hire others to help you.

 

  1. Stay 100% focused at all times.

 

I have seen in my career amazing businesses fizzle away because of a lack of focus.

 

If you want to have a successful business and be able to grow then you have to have a laser focus on your goals 100% of the time. 

 

Many startups assume the hardest thing is going to be funding, but it’s not. The hardest thing for many business owners is staying focused and dedicated. 

 

How can you stay focused?:

 

  • Again learn to leverage your time.
  • Choose your leisure activities carefully. 
  • Create a to-do list.
  • Wake up early.
  • Set goals. 

 

  1. Understand sales and marketing.

 

You need to understand sales and marketing. Period. 

 

Your business will absolutely never go anywhere if you don’t know how to accomplish these. 

 

I heard a great line a few days ago that said, “If you’re a genius marketer you don’t need to learn sales..”

 

I love this quote because in essence if you are really good at marketing it will sell for you. 

 

You can have the absolute best product or service in the world but if no one knows it exists it’s for nothing. 

 

You have to know how to get your product/service out there. People need to know:

 

  • What your product/service is.
  • What is does.
  • How it will help them.
  • Who you are.
  • Why they should trust you. 

 

Once you have created a relationship with your audience your product/service will sell itself. 

 

Until then you have to learn how to do it yourself. 

 

  1. Know how to scale.

 

Successful entrepreneurs know how to scale their business or they get someone else who knows how to do it. 

 

The reason for this is that if you ever want to be a successful business you will have to grow at some point.

 

What you should be asking yourself is, “Could I take on 1,000 more clients than I have right now and could I handle them?”

If not then you need to learn how to scale your business so you can grow.

 

I have a video here discussing the 6 key elements you need to know to scale your business. 

 

In short, the 6 key elements you need to have and understand are:

 

  • Lead Generation.
  • Customer Onboarding. 
  • Data.
  • Know Your Market.
  • Cash Reserves.
  • Financial Reports.

 

If you can follow these 4 steps then you are far more likely to be successful in whatever business you pursue.

 

None of the things I listed today are things you are born with. You are capable of learning each and every one of them. 

 

If you work hard, are dedicated, and serious about success you will be able to accomplish each of these and have a successful business. 

 

Steve Goodall is a full-time digital nomad and an Iron Maiden fan who has spent the last 30 years working with business owners in driving company growth, restructuring internal operations and providing full consultancy on all platforms including branding, outreach, and marketing. Talking business is his THING… so connect with him on LinkedIn.