Advice is freely given in every corner of the internet and real life. The question is how do you know if the advice you are getting is any good?
So, most of the advice is what not to do which to a point is utterly useless. As we generally are not seeking ways of not doing things, but rather things that work. That is where you can figure out opinions from what actually works.
Ask yourself these 3 questions when you receive advice:
Are they your customer? – Meaning, are they the type of person who would buy your product? If yes then their advice might be worth listening to. This also then factors into the importance of knowing exactly who your core client is.
If they are not your customer do they already market to your audience? Do they know how to reach your audience? Do they already do something similar?
Are they giving you this advice based on their own results in your market place already? If not, then it’s an opinion and you can pretty much do what you want with it. If they already do understand your market then it’s probably worth taking note of.
Do they have an insight into the advice they are offering? – Someone who has successfully run marketing campaigns on multiple industries will probably have a decent insight into your marketing plan.
However, these people tend to offer solutions as well as the reason you shouldn’t do something.
The last point on getting advice is this. We live in a society where opinions trump actual facts.
That is why for business owners, or even in your personal life, understanding what is driving that person to give you advice is a key element in figuring out if the advice you’re getting is good.
If it’s just a negative opinion without solid fact-based reason then you can probably discount it.
I would love to know your thoughts on this and any experiences you may have had on getting advice.
Steve Goodall is a full-time digital nomad and an Iron Maiden fan who has spent the last 30 years working with business owners in driving company growth, restructuring internal operations and providing full consultancy on all platforms including branding, outreach and marketing. Talking business is his THING… so connect with him on LinkedIn.