The chances are you are reading this on the very tool that will allow you to begin marketing your business for free.
Right now every social media platform is at war. They all want content because it’s what keeps visitors on their site. The longer someone stays on a site the more ads the platform can show to the visitors; which means the more money the platform can make.
This is your big win.
In your hands is a portable media production company. On it you can:
- Produce video.
- Produce a podcast.
- Produce articles.
- Send messages.
Every platform wants your content and the cost for you to produce that content is zero, in terms of dollars.
So, now the question needs to be what kind of content should I produce?
Well, let’s look at the facts:
- 80% of Internet traffic is video now
- 27% of internet users use ad blockers
- 60% of consumer want detailed information before they buy.
So this is easy! Make videos with quality content.
People want to relate to you and your brand; so, grab your phone, hold it up, and video you talking about how your product solves their problem. That took 5 minutes of your time and is now on the internet forever. Also, try uploading to YouTube, Facebook, LinkedIn, Snapchat, Instagram, and any other platform you like.
That’s 5 minutes per day. As well as, 30 videos after a month. How easy was that?
If people are spending 80% of their time watching videos you can bet if you don’t have any you are missing out.
Do live broadcasts with Facebook, Instagram. and Snapchat. Upload videos as often as you can. The chances are you will outperform your competitors this way.
Worried they are outspending you on ads…? Don’t worry about it. 30% of their audience is blocking their ads anyway.
Advertising your business for free in 2019 has never been easier, but you need to jump on this now. Everyone else will catch onto this, and once the platforms can monetize this, they will.
So here is the TLDR version:
Video is your cheap/free option to advertise your business in 2019. Here is how you do it…
Post a 5 minutes video on Youtube. Take the same video and post it on Facebook. Now use a service like Temi and get just the audio part of your video. You can use the audio for a podcast as well now. Use a service like anchor.fm which will then distribute your podcast to 20+ podcast platform!!!
If you don’t know what a podcast is, you need to get on this like today.
Want a more in-depth read? Check out my blog here where I go further into depth about how you can create massive amounts of content in a short period of time!
Steve Goodall is a full-time digital nomad and an Iron Maiden fan who has spent the last 30 years working with business owners in driving company growth, restructuring internal operations and providing full consultancy on all platforms including branding, outreach, and marketing. Talking business is his THING… so connect with him on LinkedIn.